Lumis Marketing
Marketing intelligence for game developers and growth teams.
Track Steam player counts, review sentiment, and ad performance in one command center. Connect your store, your ad channels, and your calendar. Let AI adapt your campaign briefs per channel while keeping your brand voice intact.
What Marketing does
Steam Intelligence
Connect a Steam App ID and get live player counts, review scores, and sentiment analysis. Detect review themes — "performance issues on low-end GPUs" — and push them directly to Linear as issues.
Competitor tracking
Add rival games by Steam App ID. Compare live player counts, review scores, and prices side by side. Get AI-generated SWOT analysis. Detect price changes and review velocity shifts automatically.
Campaign briefs + AI adaptation
Write one campaign brief. Lumis adapts it per channel — Meta, Google, LinkedIn, Steam — with consistency scoring against your brand voice. No more copy-paste drift between platforms.
Brand voice management
Define tone, style rules, and words to avoid in one place. Every AI-generated adaptation respects these constraints. Edit or clear them at any time — changes propagate to every draft instantly.
Marketing calendar
Schedule events per channel, link campaign briefs, and create Linear issues directly from calendar entries. Month view with upcoming deadlines and pending approvals.
KPI dashboard
Total spend, impressions, clicks, conversions, and blended ROAS across every connected channel. Cross-channel comparison with winner highlighting. CSV export for board decks.
Built for game devs
Your Steam data, finally useful.
Most game developers check SteamDB manually, screenshot review trends, and paste player counts into Slack. Lumis pulls it all into one dashboard — live concurrent players, review score over time, sentiment themes, and competitor comparison — then lets you push insights directly into your task tracker.
- Live concurrent player count from Steam API
- Review sentiment analysis with theme extraction
- Competitor tracking by Steam App ID
- AI-generated weekly digest with trends and action items
- Push negative review themes to Linear as issues